My dad is definitely one of those particularly old school guys that you hear about… He doesn’t even love using a mobile phone or PC! He has been in the heating plus cooling company for over thirty years now.
He started his heating plus air conditioning company back before I was even born.
I guess you could say that our dad knows just about everything that there is to learn about the heating plus cooling system business. He has particularly kept up with the times as far as innovations go with everything in heating plus cooling. It’s the opposite of how he is with his electronics plus even his SEO techniques; my dad has never featured advertisements the way you think a heating plus cooling company really should. He doesn’t ever run radio commercials or TV commercials, plus he doesn’t even love to put ads in the heating plus cooling section of the local newspaper! I consistently think that it’s pretty amazing that he’s been in this company for as long as he has without any kind of SEO campaign for his heating plus air conditioning business. My dad says that the only advertising that he ever needs is word of mouth. He has consistently said that if his customers love the job that he does on their gas furnace or their central cooling system, then they will always tell their friends plus neighbors. I guess he’s right, too, since he’s had this company for so long now plus he’s never run a single ad about free gas furnace installation or cooling system tune-up specials. Maybe when it comes to everything in the heating plus cooling business, our dad knows exactly what he’s doing, even with the SEO area of it.