If there is something I’ve noticed, it is that most ads and commercials are terribly dull.
I feel myself groan as soon as 1 pops up on TV, and I right away reach for my remote to mute the commercial so I don’t hear it. Then I look over my social media for a few hours while I wait for the ads to pass. As I was reading on my iPhone, I realized something. If I do this to all of the other business’s commercials, what makes mine any different? I own a Heating and Air Conditioning corporation, and like most businesses, I also advertise. I then realized all the people like myself, entirely don’t spend our money paying attention to ads, even google ads. I then set out to make more fun and creative ads. What was the best way to get people’s attention? By offering a reward. I sought a digital marketing company and told them about my idea. The girl went over all of the other possible options of getting attention, even though I already knew all of the big forms of online marketing. I already spent money on pay per click, search engine optimization and SEM. I learned about all of those years ago when I first started our own website with the help of a link building lady. Anyways, the only other way to efficiently advertise to people is through creative ads. My current ads weren’t getting much attention. This time, when I made a new commercial, I made sure to include a secret keyword somewhere in the background, and if people spotted it, they would get a special deal on our website. Hopefully this will help bring people’s attention away from their iPhone long enough to pay attention to the commercial.