I am not knowledgeable about internet advertising by any means.
I am a small business owner.
I ran an HVAC business. I hope to do well and earn a living. In order to grow my company in this day and age, I’ve needed to invest in online advertising strategies. I hired an SEO company to help my HVAC business remain relevant and pull in more new clients. I am unwilling to pay for something that I don’t understand. If I pay for a car repair, I insist that the service gets explained to me. So when I invest in SEO and SEM, I decided to figure out what they are. I learned there is a crucial difference between the two. SEO stands for search engine optimization and includes a team of people who build a website for my HVAC business and take the necessary steps to make it rank better on google. They use keywords relating to the HVAC industry. The use works that people are most likely to type into their search bar. By using proper keywords, my business should show up on the first page of google. A good SEO team will really help my business to rank. SEM is different. This is where a business owner pays for a higher spot in Google listings. It is sometimes called pay per click. They business pays a premium to be a highlighted ad located at the top of the webpage. The drawback is that if someone clicks on it, the business pays. SEO is an organic method of generating clients, while SEM is paying to get clients to access the website. My HVAC business is utilizing both of these tools to see which works best for us. I want to see what provides the most results.